Go to Market
Last updated by Tim Delhaes a year ago
Apart from showcasing its own dApps (Nexus, gPay, gWork, …) and using them to create brand awareness, Grindery will initially focus on partnering with the DAO framework. We cover this strategy in the document further below. We are singularity focused on first becoming the platform that allows DAOs to launch/expand their marketplace for integrations . Through many direct conversations we have identified and validated pain points of existing DAO Frameworks as well as the blockchains that run them. The variability of existing DAO Frameworks creates a diverse set of integration requirements, similar to those in Web2 startups, which had a need for different software solutions and their integrations. Furthermore we believe that DAOs are the fundamental cornerstone for advancing decentralization and the benefits of Web3 at large making them not only a great choice in terms of traditional product-market-fit.
We will complement our go-to-market strategy with a strong content marketing strategy stepping in the documented footsteps of Zapier . This will go hand in hand with extending the available Grindery Connectors and showcasing their DIY features in the Grindery Nexus dApp. Grindery - as covered further in the team section of this document - has the unique opportunity to access a global network of over one hundred marketing specialists including content writers, designers and SEO experts. We will invest into this network and transform it into a strong competitive advantage.
Finally, Grindery will establish strategic relationships with the primary participants and stakeholders of its ecosystem and develop incentive programs that align with their agenda.
It will allow blockchains to provide its developer ecosystem with a critical part of infrastructure that leads to creates of more and better dApps increasing transactions and ultimately blockchain TVL
It will allow dApp developers on all supported chains to create better user experience on a fully or more decentralized tech stack leading to higher dApps usage and user retention.
It will allow other middleware and protocols including ChainLink, Celer Network, The Graph and Ceramic to add synergetic features covering more use cases for their developers and users.
It will allow operators to run Grindery nodes and generate income from providing execution and validation services.
It will allow Web2 developers as well as SaaS companies to build and connect Web2 services to service an emerging dApp market and generate revenue from the Web3 market.
Initial Target Market: DAO and DAO Tools
Decentralized autonomous organizations (DAOs) are seeing explosive growth as people are building companies and organizations on top of token ownership and smart contracts. Communities, which in the past may have required an LLC or C-corp structure to execute, are coming together on the blockchain. A DAO is governed by a smart contract instead of legacy legal structures. According to DeepDao , the Assets Under Management (AUM) of leading DAOs have multiplied by 300x in the last 18 months to US$10B.
With the number of DAOs, their use cases will also multiply, e.g., investments, protocols, cooperatives, clubs, companies. Some DAOs will be structured like traditional companies with a board of directors and empowered management; yet others will create new business models or community-led activities that are just now becoming possible through blockchain technology. Some DAOs will be large communities with millions of members, while others will power small teams. Many DAOs will be on Ethereum, while others will run on other, more specialized blockchains. They will be using DAO frameworks and tools that fit their specific purpose.
The core ability of DAOs is the collective and trustless management of their treasury and transactions. However, the processes around the treasuries vary widely. For example, a significant protocol DAO that primarily votes on smart contract changes is very different from a small service DAO, building websites. These various processes create a need for tailor-made software stacks to automate and provide users, not developers, with easy-to-use interfaces.
Grindery makes it easy for DAOs to seamlessly integrate the tools they need to function and grow. Grindery will work with the following market segments:
DAO Frameworks & Multi-Sigs
Grindery is working with DAO Frameworks such as Aragon, MolochDAO (DAOHaus), Colony, xDAO, TributeDAO, AstroDAO, DoraFactory, Prismatic, Syndicate, Common and multisig wallets like Gnosis-Safe and Multis to provide their user with easy access to pre-packaged apps to integrations and app marketplaces. These “DAO extensions” will allow DAO administrators to add Apps and dApps to their DAOs without any code. The first integration will focus on automating treasury payment processes including salaries, projects, timesheets, grants and milestones driven fund releases.
Grindery’s first prototype product, gPay currently available in the Chrome Store [video demo ], does not yet feature smart contract automation, but already incorporates batch processing, metadata enrichment, and Google Sheets integration for Gnosis-Safe, Aragon, and Metamask. We will further extend the automation features to make it a useful tool and an outstanding showcase for Grindery Nexus.
We will establish partnerships with these Frameworks to engage their DAOs and their developer community to fund hackathons and bounties that will continuously identify and produce new connectors.
While Grindery will be working as closely as possible with the teams, companies and DAOs behind the above-mentioned tools, apps and protocols, the collaboration with the actual customers in its go-to-market segment will be essential. We will initially focus on grant and investment DAOs because of the understanding and experience the Grindery team has already gained in the space and most importantly because of the synergy with the Apps and dApps in our integration pipeline.
We have and will further engage with different types of DAOs on the different frameworks and blockchain to identify common needs for integrations on an ongoing basis, creating social activity around our Integration directory.
(20) Integration can be found by framework and chain
Grindery will cater to the DAOs’ strong demand for applications in all areas of operation. This will allow DAOs to start leveling the playing field by incorporating the same leading SaaS tools as their counterparts - traditional companies.
Grindery has already developed integrations with Google Sheets and Gusto HR. With grants and partnerships, Grindery will launch DAO integration with other tools for data management (AirTable, Excel, Monday.com, Smartsheet), accounting (Xero, Quickbooks, Netsuite, Microsoft Dynamics, Expensify, Invoice2go, Aria, FINSYNC, Invoiced, ZOHO), HR (Workday HCM, Rippling, Zenefits, Quickbooks Payroll, Monday), analytics (Zoho Analytics, Fivetran, Xplenty), and middleware (Zapier, Integromat, HubSpot Operation Hub, Celigo).
Every integration makes each Web2 app available to all integrated DAO Frameworks across all blockchains, creating value from its network effect.
A one minute demo of what this would look like for Moloch/DAOHaus can be found .
We will partner with SaaS companies, open source projects, as well as developers to create the connectors and establish incentive mechanisms through payment of connectors. All of these connectors will also become available through our integration directory.
(21) Grindery has identified over 100 Web2 integration
Web3 Tools & Protocols
Grindery is working on permissionless access through partnerships and integrations with other Web3 dApps and protocols. These dApps initially include payment-related solutions, including Smart Invoice, Bulla Network and Request Finance, as well as Superfluid and ReBaked on the protocol side. Again, every integration makes each dApp and protocol available to all DAO Frameworks across all blockchains.
Grindery is exploring synergies with existing Web3 infrastructure projects. We are maintaining active conversations with most of the projects and identifying new opportunities on an ongoing basis.
(22) Grindery integrates with existing infrastructure projects
Grindery has received grants from Harmony, Algorand, Near, and Flow. Our platform has shown to be a strategic tool to make dApps and their underlying chains more interoperable and this increases usage and TVL. We will continue to explore synergies with leading blockchain projects for joint development of connectors and programs to incentivise developers on DAO Frameworks.